Digital Asset Management in the Cloud – What is it?

Rewind to a decade ago – assets were only accessible via the LAN, and sharing them was a tedious process of uploading, downloading and never-ending email chains. Sound familiar? 

As technology advances, restrictive asset storage no longer fits the bill. Everything needs to be easily accessible, sharable and of course, secure.  

As a solution, businesses are increasingly turning to cloud-based digital asset management (or DAM). 

But what is cloud based DAM and how does it help businesses stay agile in an increasingly competitive digital environment?  

Let’s take a look.  

What Is Cloud Based Digital Asset Management?


Cloud-based DAM is a complete digital asset management platform hosted on a secure network accessible through a web browser. It combines metadata, searchability, transcoding and download functionality within a single platform, allowing teams to securely access, manage and share digital assets from any device 

Cloud based DAM eliminates the hassle of hardware installation, restrictive storage and server configuration.

In a nutshell, cloud based systems create a centralised library for digital assets. They boost efficiency, enable instantaneous collaboration and securely store assets in the cloud.  

How Does It Compare To On-Premises Systems?

Cloud based DAM systems cater for the evolving digital transformation in a way on premises systems cannot 

From access to distribution, they totally reinvent the way teams work and collaborate. Employees are always able to access what they need, no matter their location, and review and approval processes take seconds, not days. Oh and endlessly troubleshooting server issues? You can say goodbye to that too.  

On the other hand, on-premises asset storage sits on physical company property and is upkept by your organisation. This means you are the one responsible for the ongoing admin, troubleshooting and maintenance of your DAM. The reason they typically require large, strong IT departments.  


5 Benefits Of Cloud Based DAM

1. Collaboration Is Instantaneous

By simply logging on to a server, teams can instantly view, edit and share readily-available content, no matter whether in the office, at home, or anywhere in the world. 

With cloud-based DAM, previous barriers like time zones, geographical separation and endless review and approval processes are no longer an issue. Content is always up to date, assets are always available and products get to market faster with less back and forth. A particularly invaluable asset for publishing and eCommerce industries that rely on a constant stream of relevant content. 

Quick tip: Cloud DAM systems give teams the freedom to repurpose and collaborate on readily available content from any device, anywhere.

2. Storage Grows As You Do 

The beauty of the cloud based systems is that a storage limit simply does not exist. As your asset collection grows, it can too.  

Some DAM vendors like Collaboro even offer an additional offline storage facility for large, raw and complex file types. Ideal for educational facilities and marketing agencies that carry vast amounts of past curriculums, marketing collateral, campus photography and more.  

This means businesses can store assets of all sizes both on and off the cloud at the lowest possible cost. It’s a win-win. 

3. Unmatched Asset Security

Don’t risk using an outdated logo, a copyright image or even worse, accidentally deleting or losing an asset that cost thousands to make.  

Acting as a custodian for your digital files, cloud DAM systems give organisations complete control over who has access to view, edit and share assets. Thanks to features like secure hosting networks, permission level access, passwords and expiry dates, you’ll never have to worry about valuable assets getting into the wrong hands.  

As digital assets contain sensitive and confidential information, especially in government and legislative sectors, this level of security is a non-negotiable. 

Quick tip: Collaboro partners with cloud hosting network Microsoft Azure to ensure top-level security and data compliance measures for our users.

4. Best In Breed Integration

Your DAM system should complement previous software investments, not butt heads with them. That’s why a cloud DAM vendor with advanced integration capabilities is essential.  

Boasting API capabilities, some cloud DAM vendors like Collaboro integrate their software with your existing CMS’s, review and approval platforms, MarTech stacks and ECommerce plugins. No need to worry about purchasing new software or upgrading current platforms in order for them to work smoothly with your new DAM system.  

In essence, a cloud based DAM with advanced integration means you can say goodbye to endlessly switching between different programs or constantly uploading and downloading assets.  

5. Eliminates Admin Tasks

On-site DAMs leave the burden of admin and maintenance tasks solely on the shoulders of their clients. And the reality is that employees rarely want, or simply do not have time to be digital asset managers.  

With a cloud based DAM provider, you can rest easy knowing maintenance tasks, upgrades and troubleshooting on the server network are your vendors responsibility, not yours. And at Collaboro, we go the extra mile. We provide continuous support alongside our software, taking care of uploading, transcoding, onboarding and training.  

We’ll train new employees on the ins and outs of your software, ensure every asset is tagged correctly and be there to lend a helping hand when you need. Essentially, we take the burden away from your employees, giving them more time to focus on their daily tasks. 

Quick tip: Collaboro does more of the doing. We provide you with your own dedicated account manager that speaks the language of your business – an invaluable asset for any company.

Book a demo with a Collaboro Solutions Expert.

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Not All Cloud-Based DAM Systems Are Equal

Every cloud-based DAM system and vendor is different. Each as their own set of features, functionality, infrastructure and level of support.  

So, when choosing a cloud-based DAM system, take into account the vendors security measures, level of customisation, data storage opinions and local customer support. Ask questions about the process of deployment and implementation, maintaining on-brand compliance and ongoing administration and maintenance.  

Taking the time to choose the right cloud-based DAM for your business will guarantee successful adoption of your DAM and maximise ROI in the long run.  

Why Choose Collaboro For Your DAM System?

Collaboro is an Australian Cloud-based DAM solution that empowers your teams to do more. Our DAM platform will centralise all your digital assets, making it easier for your teams to organise, find and share all your digital media files, in one place, from anywhere. 

But a successful DAM solution requires more. This is where Collaboro brings local Australian expertise and support services to provide a customised end-to-end solution. 

Book a demo with a Collaboro Solutions Expert.

Book now


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