Does endlessly searching through folders to find the right file sound familiar? You’re not alone.
In eCommerce, high-quality visuals are vital for selling products. However, the efficient storage and location of these visuals, along with an ever-growing library of assets, presents one of eCommerce retailers most challenging pain points.
Digital Asset Management (DAM) is a software solution for storing, managing, searching, exporting and sharing digital content. Find out why it’s a no-brainer for those in eCommerce
Why Do Ecommerce Retailers Need Digital Asset Management?
The eCommerce space is highly competitive, so it’s essential retailers create a positive digital experience for their customers in order to stay ahead. This means access to a library of high-quality, searchable digital assets is crucial.
In a digital world, ecommerce retailers with a successful DAM solution can launch products to market quickly and maintain brand consistency in the process.
1. Easily Searchable Assets With Metadata And Tagging
Even the most organised ecommerce retailers struggle to manage high volumes of digital content. One incorrectly named asset can snowball into hundreds over time, making it impossible to find what you want when you need it. The result? Hours spent endlessly searching for assets.
An effective DAM solution eliminates this exact pain point.
With Collaboro, your assets are organised using intuitive metadata and custom search functions. With this advanced metadata in place, the right images, SKU’s, videos, social media and marketing collateral are always just a few clicks away.
To add to the convenience, Collaboro’s DAM solution directly integrates into your existing ecommerce platform, reducing manual handling while increasing agility and consistency in the process.
Quick tip: Collaboro takes away the burden of admin tasks, providing continuous uploading and tagging of your assets. This ensures no asset slips through the cracks.
2. Adapt To Remote Working With Cloud Based DAM
The rise in remote working has made eCommerce retailers re-evaluate the way they manage assets. Restrictive on-site servers and constant back and forth via email no longer fit the bill. Every team member now needs instant access to company assets and reachable support, no matter their location.
Enter cloud based DAM. Cloud based DAM hosts digital files on a secure network accessible through a web browser. This singular source of brand content allows managers to control and restrict access, distribute assets, assign tasks and provide feedback all on the one platform. For eCommerce retailers, this means fast, efficient asset sharing and collaboration from any device, anywhere.
Quick Tip: Collaboro provides additional offline storage for large, raw and complex files before transcoding them into smaller file formats for the cloud. This significantly reduces cloud hosting costs without sacrificing what content you choose to store.
3. Reduce Admin Tasks With Ongoing Management And Support
We get it, running your own eCommerce business and having bucket loads of free time don’t exactly go hand-in-hand. For this reason, eCommerce businesses often struggle to manage and store an ever-growing library of digital assets.
The best DAM solutions offer more than just software. They will alleviate admin tasks by providing ongoing asset management and support.
A DAM provider that reduces these bottleneck time delays and streamlines admin tasks gives you more time to focus on what’s important to your business. And Collaboro does exactly this, taking care of the continuous uploading and tagging of your assets, while offering 24/7, reachable support.
Quick tip: Ask your potential DAM vendor if they offer ongoing DAM maintenance and support after deployment.
4. Top Level Security Puts You In Control
A secure DAM solution is essential for eCommerce retailers to protect their intellectual property.
Collaboro’s DAM software meets even the strictest compliance measures, hosting assets on a highly secure Microsoft Azure network. And with features like permission level access and passwords, managers can determine who has access to certain assets on the platform.
A DAM system with these top level security features gives ecommerce retailers a highly secure environment to view, edit and share valuable digital assets.
5. Manage An Ever-Growing Asset Library With Scalable Storage
ECommerce retailers rely on visual appeal to sell products. So, the need for scalable storage is imperative to effectively manage a constantly expanding library of video and image files.
A DAM solution for eCommerce retailers needs to keep up with the demands of your business. This means handling large files in all formats without storage restrictions.
Collaboro’s DAM platform offers scalable storage that grows as you do. Boasting both an online cloud platform and additional offline archival storage, you never have to worry about running out of space.
6. Manage Multiple Brands With DAM
It’s not uncommon for eCommerce retailers to be juggling more than one brand. However, this often means double the files, double the interfaces and double the time spent searching for digital assets.
An effective DAM solution sidesteps this entirely. With features like advanced metadata, cloud platforms, integrations and user permissions, maintaining brand agility in a scalable platform is easy.
The result? Messaging is always consistent and up-to-date, no matter how many businesses you’re juggling. Find out more about digital asset management for brands.
6 Mistakes To Avoid When Choosing A DAM System
DAM is an investment, so you want to make sure you get it right. These are some of the common mistakes to avoid when choosing a DAM system for ecommerce:
Beginning Implementation Without The Support Of Your Team
Failing to get your team excited and involved in the DAM implementation process can makes things difficult down the line. Your team will be the main users of your DAM system, so you’ll need to educate them of its benefits in order for them to embrace this change.
Implementing DAM Without A Plan
Before you implement DAM, you’ll need a vision as to what you want the new software to achieve. Without a clear set of goals, how will you measure if your DAM system streamlines workflows, boosts productivity and enhances collaboration?
Proper training for those using your DAM software is vital for its success. Teams will need personalised and ongoing training to ensure they are using the software correctly and kept in the loop with new features, updates and processes.
Not Having User Best Practice
A company without a set of DAM compliance measures will surely run into roadblocks. You’ll need standards for metadata, tagging and naming conventions to ensure your database remains clean and user friendly.
Building Your DAM System Without Scalability In Mind
Failing to think long-term for digital asset storage can come back to bite you. Before purchasing, you’ll need to discuss with your vendor to ensure storage can be scaled appropriately as your business grows.
Not Choosing The Right DAM For Your Needs
Don’t get stuck with a DAM vendor that can’t accommodate your needs over time. You’ll want to clarify with your vendor to ensure your DAM system offers customisations, features, storage and level of support you need to succeed.
Why Choose Collaboro for your DAM System
Collaboro is an Australian Cloud-based DAM solution that empowers your teams to do more. Our DAM platform will centralise all your digital assets, making it easier for your teams to organise, find and share all your digital media files, in one place, from anywhere.
But a successful DAM solution requires more. This is where Collaboro brings local Australian expertise and support services to provide a customised end-to-end solution.
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