Making the Case for DAM in Local Government 

Let’s face it – nobody wants to spend hours scouring through folders to find digital files. For local government, there is a unique challenge faced to optimise workflows and mitigate risks. So, as technology advances, governments (and other highly regulated industries) are turning to digital asset management to solve these challenges and ensure regulated, compliant and secure digital asset storage.  

Governments hold immeasurable amounts of digital assets for ongoing projects, initiatives and curriculums, as well as archival documents and everything in between. In short, the need for scalable and secure storage is imperative. 

Local governments need complete control and regulation of digital assets. As a result, the right DAM solution offers impressive ROI by improving overall responsiveness and delivery of services while guaranteeing records are kept safe and secure.  

Here’s why the right DAM solution is critical for local governments.  

Why Do Local Governments Need Digital Asset Management?

Local governments rely on digital assets and visual content to connect with citizens, find projects and preserve their history. With a highly sensitive and ever-growing collection of digital assets, governments face a unique challenge: the where and how of digital asset storage.  

This is what DAM sets out to solve. As a result, government departments, teams and branches reap the rewards of easily manageable content, secure storage and effortless searchability of every asset.  

Here’s how:


IT Infrastructure & Security 

Government sectors deal with high volumes of sensitive and confidential information, so the secure asset management and fluid access and distribution capability is crucial. This means advanced level organisation and security, eliminating the risk of unauthorised asset access and sharing. 

Collaboro’s cloud-based DAM is the solution. Hosted on a highly secure Microsoft Azure network, Collaboro’s DAM is backed by the most comprehensive compliance measures of any cloud service provider. Our solution incorporates tailored permission-level access, providing a highly secure environment to view and share digital assets.  

As a result, governments can take control with secure, cloud-based DAM via permission-level access, passwords and expiry dates. 

Best in Breed Integration  

Digital asset management is more than just software. It needs to effortlessly integrate with existing processes, programs and systems to enhance workflows. Best in breed integration means the solution focusses on meeting all business requirements, including your existing processes. As Collaboro’s DAM seamlessly integrates with existing software, previous investment in CMS systems is not put to waste. As a result, it enhances productivity and workflow efficiency.  

Collaboro adopts a “best in breed” approach. For government bodies, this means the platform is customised to fit into existing programs and reduces the learning curve of new software.  

Quick Tip: Collaboro also provides ongoing support for every DAM solution, including a dedicated account manager to migrate, tag and transcode assets, while onboarding employees. Freeing you of timely admin tasks.  

Digital Asset Lifecycle

Often strapped for time and budget, local governments require digital assets with long life cycles. Allowing users to quickly locate assets empowers them to reuse and repurpose content. An easily found asset with a long lifespan saves time and money on new content creation. 

Collaboro’s DAM software intelligently stores digital assets, making them more accessible for users. When digital assets are easily located, team members are empowered to re-visit and repurpose existing assets before commissioning new content creation. This is where the value of DAM comes into play for governments. More than just software, DAM solves lifecycle retention issues, extending the lifespan and usage potential of digital assets.  

Metadata & Tagging 

A digital file becomes an asset when it is easily found and repurposed. Without this searchability, assets are often lost or forgotten. When DAM software is customised to suit your government’s internal language and search functions, assets are found within seconds. With the help of advanced level tagging and intuitive metadata, DAM ensures lost or forgotten content is a thing of the past. 

Collaboro solves one of local governments most challenging pain points – managing and organising an ever-growing library of digital assets. With Collaboro, assets pass through 9 different levels of tagging, organised using intuitive metadata and custom search functions. This allows users to find assets relating to local projects instantly. With metadata and tagging taken care of, you’re free to focus on what’s important to your local government.  

Cloud Digital Asset Management  

Say goodbye to the restrictions of internal servers with cloud-based digital asset management. Cloud based DAM hosts digital files on a secure network accessed through a web browser. For governments, cloud-based DAM offers scalable storage, instantaneous collaboration and reachable support.  

Cloud based DAM caters for the digital transformation of governments in a way on-premises systems cannot. Collaboro’s cloud-based DAM is designed for efficient, fast digital asset sharing. Teams can view, edit and collaborate from any device, anywhere, eliminating the restrictions of on-site servers. From access to distribution, cloud DAM systems provide a solution to how governments manage, store and share digital assets. 

Book a demo with a Collaboro Solutions Expert.

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How to Make Your Case for DAM for Government

Implementing a successful DAM system requires planning, management and support. It’s not always easy, but it’s necessary. You’ll need a committed team to lead the DAM project and work with a DAM provider to establish your government’s key goals and challenges. To successfully implement DAM for government you’ll need to: 

  • Assign a digital asset manager and build a team 
  • Research and prepare your case 
  • Choose the right DAM system for your government 
  • Secure the executive buy-in 
  • Liaise with your DAM vendor 

Build A Team

Assign a team and a leader to champion the DAM project. This team will champion the benefits of DAM to other departments, with the leader a point of contact for issues and training. Team members from different departments ensure the scope of the project is understood and well-received throughout your organisation.  

Learn more about building a team for your business case. 

Research and Prepare

To find a compatible DAM vendor, you’ll need to observe workflows, understand how each department utilises digital assets and investigate shared drives. From here, you’ll be able to identify challenges and areas of opportunity for your local government body.  

Learn more about the research and preparation process.  

Find The Right DAM Solution

From your research, you’ll have an understanding of what features to look for in a DAM solution that can help resolve challenges. The right DAM system should expand with your government, reduce data regulation risk and eliminate the occurrence of lost or duplicated assets.  

Find out what mistakes to avoid when choosing DAM.  

Executive Buy-In

To secure the executive buy-in, you’ll need to show how a DAM system will benefit your government long term. To do this, tap in the executive’s values, goals and vision and contemplate how you can make your case for DAM as impactful as possible.  

Find out more about how to secure the executive buy-in. 

Meet With Your DAM Vendor

As soon as you’re granted the go-ahead, you’ll need to plan what your DAM solution needs to look like with your onboarding team. They will set up and configure the DAM system, ensuring everything runs smoothly.  

Find out more about how to successfully implement DAM into your business.  

Why Choose Collaboro for your DAM System

Collaboro is an Australian Cloud-based DAM solution that empowers your teams to do more. Our DAM platform will centralise all your digital assets, making it easier for your teams to organise, find and share all your digital media files, in one place, from anywhere. 

But a successful DAM solution requires more. This is where Collaboro brings local Australian expertise and support services to provide a customised end-to-end solution. 

Book a demo with a Collaboro Solutions Expert.

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