Why is Digital Asset Management Important?

Long gone are the days of in-house server configuration, bottle-neck time delays and over-expenditure of company time. Now, digital asset management means instantaneous searches and up-to-date, ready-to-go content between users.

Digital asset management offers the freedom to collaborate, edit and distribute from any device across multiple channels, teams and departments. It’s a solution to many asset lifecycles and retention issues faced by organisations. Here’s why.

Why is Digital Asset Management Important?

education DAM systems

Imagine a quick and efficient way to store, manage and share digital assets across multiple formats, multiple departments and from any device. Cloud digital asset management is an invaluable solution to empower teams to be agile within a cohesive centralised environment to edit, collaborate and distribute digital assets such as: 

  • Raw or larger files types
  • Images
  • Documents, licences and certificates
  • Videos 
  • Other media 

DAM systems provide scalable storage, intuitive interfaces and rich metadata to streamline workflows, Review & Approval processes and distribution. In doing so, DAM systems give teams the freedom to re-purpose and collaborate on readily available on-brand content.

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The 7 Benefits of Digital Asset Management

The features of a DAM system solves many asset lifecycle issues and bottleneck time delays faced by organisations. Here are seven essential benefits of digital asset management:

1. Unique Keywords & Tagging

Rich metadata is everything. When digital assets are intelligently tagged with file information, talent usage and on-screen character recognition, users can find content at lightning speed. The value of metadata allows for an automatic, seamless search for any digital asset so there’s more time to focus on the important things. 

Quick Tip: Some DAM vendors provide nine levels of tagging so users can easily explore and easily use any digital asset within a scalable cloud library.

2. Advanced-level Organisation

The days of wasting time tracking down files are in the past. Organisation plays a key role in the optimal functionality of DAM systems. It surpasses the conventional folder-type organisation structures and offers an effective way to ensure quick access to meet campaign deadlines and client demands. 

Users have real-time access to up-to-date content-ready and market-ready files when they need them. No more email sharing and no more updating messaging boards. 

Quick Tip: Some DAM providers provide an advanced-level organisation solution across online and offline platforms to cater for larger and raw files types.

3. Brand integrity

Having a single source of truth ensures that all digital assets are on-brand, up-to-date and ready for collaboration. Everything is consistent and the brand image is kept agile across all departments and teams. The right DAM system maintains consistent brand messaging by providing users access to the latest content-ready and market-ready files within a centralised ecosystem.

4. Efficiency

API capability optimises the collaborative workspace so users can easily work across multiple platforms without the need to switch between different interfaces. DAM systems cohesively integrate with major MarTech solutions, CRM’s and brand automation programs to keep the brand agile and improve overall efficiency. This means that teams can locate, edit, repurpose and distribute digital assets easily and in real-time.

5. Top-level Security

Security of digital files is an invaluable feature of any DAM system. Whether it’s for a government organisation or a start-up company, top-level security access is essential. To prevent sensitive or confidential content from being at risk, DAM systems provide up-to-date permission-level access systems to ensure all digital assets are secure. 

Quick Tip: Some DAM vendors partner with Cloud hosting networks like Microsoft Azure to provide top-tier security while adhering to strict data compliances.

6. Completely Customisable

Whether it’s through rich metadata or intuitive interfaces, customisation plays a key role in the overall user experience of employees. Customisation personalises the digital assets and the way they are presented – including the layout, messaging and format. 

Quick Tip: Some DAM vendors will work with you to create a customised digital asset management system.

7. Seamless Workflows

DAM systems streamline tasks and processes by seamlessly integrating with CMS, brand automation and review & approval platforms. This means digital assets can be up-to-date, approved and market-ready across all access channels. In doing so, it optimises workflow efficiency and shares compatibility with existing team structures.

Why choose Collaboro for your DAM system?

Collaboro is an Australian Cloud-based DAM solution that empowers your teams to do more. Our DAM platform will centralise all your digital assets, making it easier for your teams to organise, find and share all your digital media files, in one place, from anywhere.

But a successful DAM solution requires more. This is where Collaboro brings local Australian expertise and support services to provide a customised end-to-end solution.

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