As a custodian for your digital files, digital asset management (or DAM) adds value to a business of any size.  

It centralises assets, simplifies collaboration and saves employees roughly 10 hours a week searching for content. 

But to maximise the ROI of your DAM software, flexible and compatible integrations are a must.  

Afterall, a DAM platform that doesn’t work cohesively with your everyday essentials like WordPress, Adobe Creative Cloud and Slack is destined to fail.  

So what are DAM integrations, why are they so important and what specific ones will make the most difference to your business?  

Let’s take a look. 

Firstly, What Is DAM Integration & Why Does it Matter?

Integrations allow your DAM software to sync with existing applications that play a crucial role in your day to day. This could be anything from CMS’, project management tools, social media plug-ins and review and approval processes.  

They cut out the need to constantly log in and out of different systems that don’t work cohesively, creating a seamless workflow across all platforms.  

Some of the key ways DAM integrations benefit your business include: 

• They increase adoption: Users are more likely to adopt your DAM system if they can utilise it within existing software and workflows. 
• They shorten time to market: When systems work together seamlessly, employees spend less time switching between platforms and more time getting projects and products to market quickly. 
• They improve brand consistency: DAM integrations enable your employees with instant access to approved, content-ready files no matter what platform they’re using. 
• They increase asset lifespan: When your entire asset library is searchable within a few seconds, marketers are more likely to reuse and repurpose existing assets for future campaigns. 

Quick tip: DAM systems need to work cohesively with existing work infrastructures without demanding too much deviation from current workflows.

The 5 Most Important DAM Integrations To Look Out For

To transform your DAM system from a piece of software into an end-to-end solution, keep an eye out for these 5 DAM integrations.  

1. Content Management Systems (CMS) 

Content Management Systems (or CMS) like WordPress are utilised by businesses to manage digital content across their website.  

Integration between your DAM and CMS platform simplifies the content creation, editing and sharing process. It enables teams with instant access to any asset without having to leave the CMS platform. So previously manual tasks like adding rich branded images or videos to your next blog post are now possible all on one platform, within seconds. 

Better yet, as your CMS and DAM systems are in sync, teams only ever have access to approved, content-ready files. You’ll never have to worry about inconsistent, out of date or unapproved assets slipping through the cracks.

2. Creative And Graphic Design Software

Design software like Adobe Creative Cloud and Canva are vital to the day-to-day of those in the creative industry.  

DAM integration with these popular design platforms accelerates the creative process from access to distribution. It cuts out the need to manually search for, download and upload assets, allowing designers to utilise cloud-based files without any delay.  

Even better, as everything is automatically backed up to your DAM, creative assets are always available without the risk of versioning errors or lost files.  

Say goodbye to time delays or project disruptions as a result of lost assets or employee absence. 

3. Social Media Management Platforms

Social media relies on a constant stream of up to date, relevant content.  

For businesses, staying on top of this across multiple platforms is hard enough, let alone having to sort through, download and upload assets for every campaign.  

DAM integration with popular social media management tools like Hootsuite eliminates this manual process entirely. Marketers can easily search, reuse and repurpose any asset from your DAM and add it to a campaign within seconds, all without leaving the management platform.  

Gone are the days of switching between different platforms to view, edit and share social campaigns. Hallelujah! 

Quick tip: Collaboro’s advanced integrations allow your business to satisfy the required marketing ingredients (consistency, quality and timeliness) through which revenue growth is made.

4. Product Information Management (PIM) Systems

Product Information Management (or PIM) systems act as a hub for vital product specs like descriptions, technical information, SKUs and more. DAM on the other hand, manages all the videos, images and digital files relating to your products.  

Integrating DAM with PIM creates a single source of truth for product information. The right product specs always match with the right videos and imagery, allowing for seamless branded content across all marketing and distribution channels. 

Now that’s valuable. 

Quick tip: Brands with a more engaging, informational online presence are more likely to attract and maintain a loyal customer base.

5. Project Management

Project Management tools like Slack and Trello help managers and teams stay on top of current projects and responsibilities.  

DAM integration with these popular management systems streamlines the collaboration process. It enables employees with access to pre-approved, up-to-date and relevant assets, all without leaving your project management platform.  

Using DAM’s advanced metadata and AI search capabilities, users can easily attach assets to various tasks, allowing all project details to remain central and easily accessible.  

When users have easy access to everything they need to get the job done, projects get to market faster with less back and forth.  

Don’t Settle For A One Size Fits All Solution

At Collaboro, we don’t take a ‘one size fits all’ approach to integrations.  

Instead of providing you with a list of software we can and cannot integrate with, we custom-make our DAM platform from the ground up to fit around the integrations that you need in your business.  

You won’t have to move to unfamiliar platforms or upgrade your existing software in order for them to work cohesively with your DAM system. Collaboro’s DAM seamlessly fits into existing processes and workflows, eliminating the need to constantly switch between various programs and interfaces to get the job done. 

Our dedicated, tailored approach to DAM integrations ensures your DAM software not only solves key pain points in the short term, but acts as a long term solution for your business.  

Quick tip: Collaboro works with your business to build your DAM software from the ground up. The result is an entirely bespoke DAM software that perfectly fits into existing workflows.