Digital asset management is rapidly gaining popularity in the corporate space. Why? It’s not only a solution for unorganised assets, it adds value to a business and its employees.
Let’s take a look.
Firstly, What Is Digital Asset Management?
Digital asset management (or DAM) is a centralised ecosystem for storing, managing and sharing digital assets like images, videos, documents and more. It offers businesses a comprehensive solution for managing endless volumes of media assets, their usage rights, copyright information and expiry dates.
6 Reasons Why DAM Adds Value To Your Business
Now you know what DAM is, let’s look at the top 6 ways it can add value to a business of any size.
1. Saves Money On Lost Or Reproduced Assets
Businesses can spend thousands, if not millions, each year creating assets from marketing videos, product photoshoots, influencer collaborations, – you name it. However, when an employee leaves the company, or stores the asset under the wrong name or folder, valuable files quickly become difficult to locate.
The result? Businesses waste significant marketing budgets purely because adequate digital asset management becomes an afterthought.
With an effective DAM solution, you can easily use, re-use and alter assets as needed, saving your business money on having to recreate lost or forgotten assets. This solves asset lifecycle retention issues and significantly extends the lifespan and usage potential of an asset.
Quick tip: DAM creates intrinsic value by allowing users to find, re-use and repurpose assets instantly.
2. Reduces The Amount Of Time Spent Searching For Assets
Marketers can waste roughly 3 weeks a year searching for assets. With the correct DAM system in place however, you can say goodbye to wasting time endlessly searching through folders and drives to find assets.
A DAM system intelligently stores digital assets, making them more searchable and accessible for users. With the help of advanced metadata, users can easily locate assets instantly using custom keywords and information. And when assets are more searchable and accessible, employees waste less time searching for assets and are able to get the job done more efficiently as a result.
Quick tip: Collaboro’s AI driven search functionality allows teams to instantly locate the asset they’re after using keywords, SKUs and other unique identifiers.
3. Mitigates Compliance And Security Risks
Industries like governments, education and global enterprises all require control and regulation of their assets in order to mitigate compliance and security risks. And DAM offers exactly that.
A secure DAM system acts as a custodian for your digital files, making it easy to ensure assets are both compliant and secure at all times. With features like permission-level access, passwords and secure cloud hosting networks, DAM allows businesses to take control of the access and usage of their digital assets.
Additionally, DAM software makes it easy to stay on top of who is using your images and how, giving businesses peace of mind knowing their protected or confidential assets won’t be used accidentally.
Quick tip: Collaboro’s DAM is backed by the most comprehensive set of compliance measures of any cloud service provider.
4. Helps Push Products To Market Faster
In today’s digital age, consumers are more demanding than ever. That’s why businesses need to be able to push products to market as quickly and efficiently as possible in order to satisfy their customers.
Cloud based DAM gives businesses the freedom to view, edit and share assets instantly from any device, anywhere. This enables teams, stores and partners worldwide with self-serve access to content when and where they need it.
The result? Employees can work cohesively with less road blocks and less back and forth, whether they’re in the office or working from home. Therefore, DAM not only empowers an agile global footprint, but streamlines workflows, allowing businesses to get products to market faster than ever before.
5. Helps Maintain Brand Integrity
In today’s digital age, no business wants to risk the distribution or publication of out-of-date or irrelevant content.
However, with an effective DAM solution in place, constantly delivering customers relevant, meaningful and personalised content is simple. How?
DAM provides users with a single source of truth for branded content, meaning brand messaging, imagery, logos and more are always just a few clicks away. This allows marketers to easily access an entire bank of pre-approved content, share it with suppliers or push it out across all customer touchpoints – instantly.
And with features like expiry dates and passwords, businesses can ensure only compliant and up to date assets are available to all teams and departments.
6. Saves You Time On Admin
A DAM system must be a solution – this is where the real value comes in. It needs to act as a complete resolution for key pain points, not just as asset storage system. And Collaboro’s DAM does exactly that.
Instead of handing you the software and an instruction manual, Collaboro immerses themselves in the on-going admin and support for your DAM system. Essentially, we do more of the doing. We’ll take care of continuously uploading and transcoding content, troubleshooting and onboarding and training new employees.
With these admin tasks taken care of, we give you more time to focus on what’s important to your business – now that’s value.
Find out how to calculate DAM ROI here.
A DAM system from a reliable vendor like Collaboro can add significant value to any business. By improving employee productivity, enhancing the lifecycle of existing assets and eliminating unnecessary admin tasks, business’ have more time and money to focus on growing and enhancing their company.
Why Choose Collaboro for your DAM System?
Collaboro is an Australian Cloud-based DAM solution that empowers your teams to do more. Our DAM platform will centralise all your digital assets, making it easier for your teams to organise, find and share all your digital media files, in one place, from anywhere.
But a successful DAM solution requires more. This is where Collaboro brings local Australian expertise and support services to provide a customised end-to-end solution.
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