pay-by-the-second search time
Easier to Measure Costs
duplication time costs money.
Looking in the wrong places, asking colleagues, phone calls to creative painters, all to locate missing files wastes time.
And if all that fails a reshoot may take place - cue marketing budget down the drain.
designer P/r rate x
hours to recreate
harder to Measure Costs
Some costs are harder to measure because there are many more unknowns. Aside from time and money investments, their impact on brand equity can be huge.
too late to
un-backed-up back-up drive
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